I specialise in womenswear and for my last project I was inspired by the sub-cultural stereotypes surrounding the Housewife. I reconceptualised the stigma surrounding this to create a female narrative which was based on feminism. Looking at stigmatised fabrics including gingham and check she created her own gingham to represent the 21st Century woman.
My second inspiration came from the 1950’s era surrounding the Housewife. This particular time period was crucial in the rise of the female voice. By researching gingham and check I uncovered an association between the time and the patterns. By designing this collection I sought to pay homage both to the 1950’s Housewife and the modern woman.
My print incorporates several design elements that reference the 1950s and the role of the Housewife in this era. As part of my design I repurposed and reclaimed everyday household cleaning items to form my brand. The bleach bottle, that forms the outline of my branding, symbolises the stereotypical household roles that women in the 1950s would have been expected to do. I have reclaimed this symbol in my print to highlight that modern women are no longer bound by these expectations.
